About Us
Bears need people. People need bears.
At Be My Bear, we create high-quality teddy bears and stuffed animals designed to bring joy, comfort, and unforgettable experiences. Whether through our build-at-home kits or ready-made furry friends, every product is crafted to capture that special moment of connection.
Founded in 2001, Be My Bear has grown from a small idea into one of the UK's leading make-a-bear brands - and today, as part of the Fabadousa Group, we're entering an exciting new chapter.
A story that started at a kitchen table
Be My Bear began life in Llandudno, North Wales, founded by lifelong friends Pippa Thomas and Jane Weaver. What started on a kitchen table quickly grew through passion, persistence, and a belief in the emotional power of a teddy bear.
From early trade shows and small-scale beginnings, the business expanded into its first warehouse, earned national recognition, and built a loyal customer base across the UK and beyond.
That spirit of care, creativity, and connection still sits at the heart of everything we do today.
A new chapter with national reach
Be My Bear is now part of the Fabadousa Group, led by founder and CEO James Sinclair.
From its roots in children's entertainment, the group has grown into one of the UK's most dynamic leisure-led businesses, operating across venues, attractions, and e-commerce. Its portfolio includes brands such as TeddyTastic, Party Pieces, Marsh Farm, Camp Beaumont, and more.
With Be My Bear now integrated alongside TeddyTastic, the group brings together deep expertise in bear-making, product development, and nationwide fulfilment - positioning it as one of the UK's largest independent bear-making specialists.
Today, operations are supported from the group's Essex headquarters, with a centralised warehouse and fulfilment network serving customers nationwide. At the same time, the spirit of Be My Bear remains rooted in North Wales, with team members continuing to contribute to the business from where it all began.
More than just bears
A teddy bear can be far more than a toy. It can be a companion, a memory, a comfort, or a celebration.
That belief continues to guide everything we create.
We work across a wide range of customers and experiences:
- For loved ones - meaningful gifts that last a lifetime
- For brands - custom bears that bring campaigns to life
- For fundraising - proven products that help raise vital funds
- For experiences - interactive kits that create memorable moments
The Be My Bear experience
We don't just sell products - we create experiences.
From the moment you visit our website to the first cuddle when your bear arrives, every step is designed to feel special. Behind the scenes, each order is carefully picked, prepared, and packed with attention to detail by our team.
Our focus is simple: deliver something that feels magical, every time.
Looking ahead
With the backing of the Fabadousa Group and the entrepreneurial vision of James Sinclair, Be My Bear is positioned for continued growth across both retail and wholesale markets.
While our scale and reach have evolved, our purpose remains the same:
to create bears that bring people happiness.
Corporate responsibility
We believe small actions can lead to meaningful change.
Be My Bear is committed to improving sustainability across its operations - from reducing waste and plastic use to supporting charitable initiatives and community projects.
As part of a wider group focused on long-term growth and impact, we continue to look for ways to do better for both people and the planet.
